The performance development platform for athlete-run fitness businesses
Train Hard, Grow Fast
Turn training logs into programs. Turn fans into customers. Grow your studio — without burning out.
Officially partnered with
Trusted by top-performing studios
Value Proposition
Training → Programs
Turn your training logs into plug-and-play workout sessions.
- Delivered in scalable, ready-to-use formats
- Customizable by difficulty, time, and modality
Fans → Customers
Let fans subscribe to your daily training.
- Launch challenges with one click
- Monetize your following — without compromising your values
Studios → Systems
Automate programming, session planning, and engagement.
- Reduce admin overhead
- Run your studio like a machine — powered by you
Trusted by top-performing studios
From global franchises to elite independents, Fitculator powers athlete-run fitness businesses.
Visual Demo
Athlete Log → Program Generator
Analyze training logs and automatically convert them into customized programs.
'Fitculator Athletes' Interface
Intuitive interface for fans to engage with and subscribe to an athlete's daily training.
Studio Dashboard View
Powerful dashboard to automate studio operations and reduce administrative burden.
* Current images are representative examples. The actual product offers more features and customization options.
Start with Hybrid Training. Scale beyond.
Fitculator is built for high-performance athlete-coaches, starting with the world's fastest-growing fitness sport.